I decided to get ahead of the game and create this landscape version of my advertisement linked with my documentary.
There are a few minor tweaks that need to take place but overall it is looking good. It would be important to mention that, the reason behind using different characters on the front of the advertisement - rather than the model featured in our documentary - is due to the fat that although it demonstrates consistency, the significance connoted through the variation in characters offers the target audience a dynamic range of characters to relate with. In addition, it denotes to audiences that the tribal element is found deep within us all and not just a single representation. The fact that it identifies with various audiences ties in with a particular theory.
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