Brief for Poster

                                                                         Imagery:

Centre image 

·       White face (clean shaven but rough looking as well; football hooligan/tribesmen)

·       Centre face - left half will be tribesmen/ war, battle cry face paint (e.g Black)

·       Centre face – right half will be football fan side (Chelsea strip colours) Blue & white

·       Face paint merges together straight down the middle of the face

·       The facial expression should be either deadly series or full of passion and aggression, what ever works better

Left upper centre image

·       Silhouette side image of tribesmen face

·       Position of direction – facing inwards towards opposite side

[Both silhouette faces have to look like their character – same corresponding face paint]

Right upper centre image

·       Silhouette side image of football fan face

·       Position of direction – facing inwards towards opposite side

Background

o   Some pointers into the right direction of what to implement

·       Possibly a dark background with a moody setting (e.g some fog and rain) use of pathetic fallacy in order to reflect tribal rivalry

·       The tribesmen side could include wild territory, the wilderness, hill tops with small silhouette tribesmen positioned on top

·       The football fan side could include a low shot of an actual football pitch with the stand around it, the crowd positioned on top as well

Text:

Upper centre

·       Biggest size text for “TRIBES” (just above centre image)

Lower centre

·       Second biggest size text for “TRIBAL RIVARLY” (just below centre image)

Lowest centre

·       Third biggest size text for “A documentary by Paris Cowley, discovering the inner workings of the tribal framework. It’s past, it’s present, it’s now on every Thursday on HBO.

Positioned most conveniently

·       A 5 star rating review from a known critique

Template provided.

List of possible questions for interview

Dear Officer,

First of all, we appreciate opening a means of communication with us in order to help us achieve our goal. Our Documentary that we would like you to be apart of is based around the idea of Tribes; the link between traditional tribal warfare and football supporters belonging to a sort of ‘tribe’ – including their behaviour. First of all would you be happy to appear in front of camera and answer our questions, if not, no problem we’ll present you anomalously. Also, the type of questions will be open ended so be prepared. The questions will regard how the supporters were acting during their time of violence, for instance: Did they feel stronger in larger numbers – acting like a ‘tribe’? Ultimately, the purpose of this interview is to gain an insight into football fans belonging to a certain team, group or tribe in relation to football. In addition it would be interesting understanding the flip side of this insanity.

Here are a few exemplar questions:

·      What is your experience dealing with violence at football game?

·      How did you tackle these issues?

·      What was the atmosphere like in these football fan situations?

·      How did they act towards you?

·      How did you feel dealing with the hooligan’s violence?

·      What was the worst experience you’ve had with aggressive football hooligans?

·      In relation to our documentary, would you say that the supporter’s behaviour is similar to traditional tribes?

-       Maybe even because they have similar animalistic views?

We appreciate you taking the time to talk to us and we’re looking forward to interviewing you.

Kind regards,

Paris, Joe and Aiden.

Opening a means of communication

Means of Communication by Paris on Scribd

Tribes script

Tribes Script - Draft by Paris on Scribd - draft

Created entirely by myself.

Detailed pitch explanation

·      Subject

Various terms can be used to describe our documentary as we have not only incorporated but also merged bags of ideas. The first term that springs to mind is anthropology, which illustrates the study of human behaviour.  To be more specific, to describe our documentary correctly, it is under the category of social and cultural anthropology. This is the investigation of norms and values of societies, past and present. This does indeed links directly in with our study of human aspects regarding sense of belonging, in terms of a common passion. The studies in which humans come together; in matters of the up most importance – this is what we could call tribes! The traditional tribal definition can now be applied to many different aspects of contemporary society, including football. We have bridged the gap - that so many have tried and failed - between football and culture.

The documentary could also potentially be considered as historical because in many ways it offers insight and an understanding of what tribal life was like many, many years ago. This has been achieved through the use of archive footage and brilliant narration that is the voice over (VO). In relation to the VO, it is fantastically scripted in such a respect that it sounds poetic connoting the art of engaging the demographic. This story-telling type of narration will incorporate the entertainment aspect of the documentary that will in doubtfully attract the modern target audience. This ties in with Blumler and Katz’s Uses & Gratification theory because audiences use the media for a particular purpose. They believe there are main functions, these consist of concepts such as: Entertainment, Education and information. These functions provided for the target audience are all pursued by our documentary. The reason behind incorporating so many elements is to attract a wide demographic and spark interests into the audience.

Not only that but our documentary is a sporting one as well due to the footage of football scenes, which would appeal to a certain target audience of football fans. Along with this, it is also factual based providing information for the demographic to be intrigued.

·       Participants

The Participants of our documentary have to be selected carefully in order to stick to the theme and maintain consistency. One participant that will be implemented in our documentary is a Police Officer who has received first hand experience of football violence. This will be denoted through the perception of an interview, in which specific questions will be asked to stay relevant with our theme. We will film with various angles, for instance: an over the shoulder shot, medium shot, close-up etc. Through out the documentary this main interview will act as a thread in terms of the structure in order to supply the documentary with stability and consistency. Cutting away from the interview and inter-linking throughout will achieve this. On the topic of interviews, we will conduct some short snappy interviews pre-match asking particular questions to football supporters staying relevant to the ‘sense of belonging’ e.g tribes.

The ‘sense of belonging’ element can link directly in with Maslow’s Hierarchy of Needs in terms of the Belonging stage/level. Everyone feels the urge to belong and tribes bring people together, strength in numbers.

·       Ideas for visuals

The visuals will be mentioned in chronological order.

Starts on black screen and fades into an extreme close up of a persons eye in order to signify passion and determination immediately; this could give an idea to the demographic as of what the documentary is about.

There will be high close up shots of fingers dipping into a pot of face paint.

It then cuts to the mysterious figure applying the paint just below the eye (again extreme close up).

The use of archive cave paintings/drawings of early man to connote that raw tribal feeling, archive stills will enable a slow zoom to be added.

Matching the voice over a translucent image overlapping initial image of evolution of man.

Archive footage of tribesmen to help the audience gain an understanding of the foundation of tribes.

A montage of the most emotional, strong, passionate and greatest footballing moments.

Footage of football hooliganism.

Various interviews.

Filling relevant visuals.

In actual pitch include ideas for mis-en-scene and camera work

·       Structure

 The structure of our documentary will be connected all the way through the use of the character applying face paint to his face. This connotes the passion and dedication that supporters have for their tribes. The face paint will be a mix of tribal, war cry type paint (e.g Black) and Blue and White, which signifies the Chelsea strip. We will keep cutting away from this scene and disburse the footage throughout. This provides our documentary with stability that acts like a thread to maintain consistency. Also, the main interview will be done in a similar way. Cutaways and stills will be implemented.

·       Location choices

The choices of locations will include footage at Stamford Bridge (Chelsea) for football related filming. Also, the visuals for the applicant of face paint and the main interview will take place in a controlled environment, such as: Studio.

·       Editing style / techniques

The style of editing will be quite fast-paced in order to emphasise and match the dramatic visuals that will be presented. Allow the target audience to obtain a feel for the atmosphere related with tribal warfare. In addition, the editing techniques will consist of some use of fade to provide that dramatic effect but majority based on fast cuts to enable the fast-paced feel. The use of cross-dissolve may be incorporated depending on how it looks.

Produced entirely by me.

Description of your target audience

The age range for this documentary is fairly specific because football is conventionally a young person’s sport but does consist of factors the older generation may find interesting. The age range we would set it at is 18 – 45, this covers both generations and both generations would find it satisfying due to the visuals of fans and archive footage provided. With this age range Richard Dyer’s Utopian Solutions Theory can come into play, it suggests audiences use the media to experience perfection they can’t get from their real lives. In this case, for the younger generation, the problem of boredom and detachment are solved by excitement and entertainment; this is exactly what our documentary consists of due to the various camera angles and interesting visuals of football. In terms of the older generation, the archive footage may fascinate them because it can spark memories. In relation to the Utopian theory, there ever searching quest for knowledge will be fulfilled through the use of this factual based archive footage. Therefore, this age range is suited to our documentary and will be part of our psychographic.

The gender selected for this documentary is majority male dominated as football and tribal warfare could be considered generic conventions of male individuals – whether both aspects apply or just the one. This primary audience are indeed active as they will interact with the documentary and the engagement behind it will be down to the incredible visuals. Also, the reason why the primary audience is male is because they’re less likely to be a passive audience whereby they sit back and relax. That is not what the documentary is aiming to do, instead it aims to achieve the audience being positioned in order to interpret a particular situation, such as: the differences in the two tribes.  The secondary audience is female as there are female football fans out there. However, stereotypically females don’t enjoy playing or following football; thus why they’re our secondary target audience.

The social demographic refers to which category of class do you fall under. Conventionally, football tribes could also be known as a group of hooligans. In order to attract this demographic, as it would relate to them the most and this particular demographic can not only empathise but also sympathise too with the characterisations involved in our documentary. Moreover, to aid our categorisation of social demographic, it would be useful to identify and establish particular theories in order to gain a more elaborate understanding. Take Young and Rubicam’s Audience Classification System, in which it classifies demographics by their personalities and behaviours – exactly what you need to classify social demographics to specific documentary genre. According to Young and Rubicam’s theory, the social demographic will correspond with the ‘Struggler’ and ‘Mainstream’ categories. As a result, the social demographic for our documentary will be classified as C2, D and E. This establishment of our social demographic is purely going on stereotypical factors. Although this is true to some extent, it doesn’t only apply for the lower classes; in fact city dwellers and urbanites who earn big money are classed as your As, Bs and C1s regarding social demographic. This is again another secondary or even tertiary target audience that follow football to the letter and feel alive when they’re part of this tribal warfare that takes place during some games. This is the beauty of our documentary that it can potentially apply to all social demographics. It makes it that all bit more interesting.

Our target audience’s occupation can remain a dominating factor when considering our demographic. As occupation links heavily in with social demographic and class, it is fair to say that all our audiences can work anywhere. However, conventional audiences that would entertain the thought of watching our documentary could have an occupation in the secondary sector of industrialism. Furthermore, according to Blumler & Katz’s Uses and Gratification theory active audiences watch media for particular purposes or ‘functions’. Some of these functions that may encourage our demographic to watch our documentary is the feeling of ‘Escapism’ – they could be searching for way to escape their everyday lives and searching for a way to escape their occupation. In addition, the target audience may watch our documentary for the function of ‘entertainment’ or ‘education & information’ in order to satisfy their needs. Therefore, our target audience’s occupation is extremely significant and must be considered with great care.

The hobbies of our demographic must not be overlooked. Hobbies may include, playing or watching the football, sporting activities, watching television, gambling and drinking etc. These hobbies may have a direct impact on whether or not our demographic is active, passive or both. Thus why we need to consider all aspects of hobbies and don’t eliminate any possibilities. Resulting in us creating a documentary for all to enjoy.

The style of the audience has been briefly mentioned when I used the phrase ‘city dwellers’ and ‘urbanites’ connoting they’re desirable, ambitious and most of all passionate about what they believe in. On the other hand, manual workers and labourers who aren’t as prestigious as the other end of the spectrum in terms of demographic; but all the same will enjoy our documentary as it appeals to all styles.

Finally the media grouping also comes into play when considering your target audience for your documentary. Favourite films may include classics like Scarface, Good Fellows, The Taxi Driver, The Italian Job, Fist Full of Dollars to more contemporary films like family favourites. The television element of the media grouping could consist of programmes like, Match Of The Day and continuous series such as The Apprentice. Favourite music can be categorised through genre and preferable genre from our demographic could be anything from Classical and Country to Rock and Pop. Media groupings are incredibly important when describing your target audience as they provide a hidden insight to your audience, which may reveal connotations you need to adapt in order for your documentary to be a success!

Done by Paris Cowley.